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Random Thoughts...
Saturday, June 10, 2006

Bizarre Marketing Campaign

I noticed the other day that the little piece of paper that comes attached to the "wings" of the sanitary napkins (pads, people) I buy* now says, "Have a Happy Period." Have a happy period??? Wtf? I mean, I guess I appreciate the sentiment, but it seems a little weird. And I thought it was kinda funny how they put it in such an inconspicuous place. Then I saw an Always commercial today and I realized that's their new marketing campaign. I don't like it, but then, they didn't ask me.

And if they hadn't completely lost me with the have a happy period bit, they totally turned me off when I checked out the website. A little message, presumably to women, starts out, "This is the time of month that chocolate was created for." Gag. First of all, could we not leave the "for" dangling out there like that? Second of all, I'm a woman - and I DON'T LIKE CHOCOLATE. Now, I know I'm in the minority on this, but it starts to get awfully irritating after a while that everyone assumes that because I'm female I must live for the next moment when I can stuff something the color of sh*t down my throat.

That same little message on the website also goes on with some b.s. about my period being the time of the month when the world should know about it if something is even slightly annoying to me, and also states that there's no inappropriate time or place to cry. Stop. So just because women have to deal with a biological function that messes with their hormones a bit, they have some license to behave like raving lunatics EVERY MONTH?!? I do not subscribe to that line of thinking, and I'm dismayed that it is the focus of a marketing campaign. And let me clarify this point for you: there are inappropriate times and places to cry. Trust me on this.

By the way, before you get cute in the comments - no, - it is not that time of the month for me.

*Yes, people, I have periods. Most women do. I know we're only supposed to talk about such things amongst other women, or on cheesy commercials. But it's my blog. And all the men who read it either have daughters, wives, girlfriends, sisters, or mothers - so I'm sure everyone can handle it.


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